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Ecommerce
Using Google Analytics and SEO to Build a Successful Ecommerce Store
For those who own ecommerce businesses, it is crucial to understand how to grow your business. Various factors, like traffic, engagement, etc., matter the most for an online business. This is especially true for small businesses with limited funding. That is why you need to know how to fully optimise your resources to grow your […]
24 May 2022
10 Min Read
Ecommerce
Google Analytics in Ecommerce SEO
Overview Setting up an ecommerce website is by no means an easy feat. After spending hours perfecting every detail of your online store, you might expect a flood of customers as soon as you are live. However, this is usually far from reality. Besides their website, businesses need to invest in marketing and search engine […]
24 May 2022
Ecommerce
Improve Sales Conversion Rate Using Google Ads
With a booming e-commerce market, there’s no doubt that brands require a strong marketing campaign for online advertising. The brand’s presence needs to be felt by the user, even if they are on a different website. So, one way to effectively advertise your business is through the use of Google AdWords, also known as Google […]
27 Apr 2022
Google Ads
Remarketing 101
Consumers always want to find products and services close to their location. As such, more than 46% of all Google searches are for local content. So, regional businesses must leverage all local search engine optimization (SEO) tools and ride the digital marketing wave if they want to survive. Additionally, local Search Engine Optimisation enables physical […]
27 Apr 2022
Ecommerce
The Ultimate Guide to Navigating Facebook Ad Strategies
With over 92% of social marketers leveraging the Facebook marketplace as one of their primary revenue drivers, Facebook has cemented its name as one of the best social media platforms to market on. A hub for B2B and B2C advertising, Facebook provides the option of leveraging innovative marketing touchpoints such as stories ads, google ads, carousel ads, […]
06 Apr 2022
Ecommerce
All You Need to Know About Facebook Marketing
In the 21st century’s digital era, brands need to be engaged in regular online advertising. Gone are the days when advertisers would run their commercials solely on television, waiting for potential customers to notice the brand. The advent of social media has allowed brands to find their target audience across their targeted demographics. For instance, […]
06 Apr 2022
10 Min Read
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Ecommerce
Remarketing Guide for E-Commerce
Do you often encounter ads from brands or websites you recently looked up? Well, news flash- that is not a coincidence, you were retargeted! Most internet users approach e-commerce sites to browse with no intention of actually making a purchase. Only around 2.17% of e-commerce visits convert into purchases. Thus, the responsibility of retaining customers […]
06 Apr 2022
SEO
.au Domains are Here: What You Need to Know?
For digital marketers and business owners savvy in the tech space, the introduction of .au domain is a game-changer. Australians have been keenly awaiting this upgrade for years, despite talk lingering across the virtual wavelengths throughout this time. But it’s happening. These exciting .au domain names are about to hit the market and that means […]
28 Mar 2022
Ecommerce
How to Promote a Shopify Store
Congratulations, you’ve set up your Shopify store and are ready to conquer the world of e-commerce! But, wait, how do you ensure your target audience discovers your online store amidst the vast digital landscape? Building a stunning Shopify store is just the first step; effective promotion is the key to attracting potential customers and turning […]
22 Mar 2022
Ecommerce
Increase Conversion Rate
You have a cool website, you put up advertisements, you even managed to create a landing page, but your conversion rates are just not looking up. Can you relate to this problem? Then this is the best place to get all your answers. In our Conversion Rate Optimization (CRO) journey, we’ve come across several strategies […]
10 Mar 2022
10 Min Read
Ecommerce
Your Guide To Building Successful PPC Campaigns
Digital marketing has grown leaps and bounds over the last few years and pay-per-click campaigns are an excellent example of the growing digitization. The ultimate idea behind internet marketing is that you pay for ads that have been clicked on. One has to only pay if their ads attract customers and generate leads. This makes […]
28 Feb 2022
10 Min Read
Ecommerce
Your Ultimate Guide to Remarketing Campaigns
Remarketing campaigns are a popular technique used by businesses to convert leads who have been past visitors to their websites. You can create ads specific to the products searched for by your potential customers and display them on the Google display network. In the ever-expanding digital landscape, capturing and retaining the attention of your target […]
28 Feb 2022
10 Min Read