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Google Ads
Difference Between B2C and B2B Lead Generation
Every business needs to have a lead generation strategy in order to generate sales online. However, the difference between B2C and B2B lead generation companies have key differences. Lead generation is an essential part of any business’s marketing strategy. It helps to identify potential customers and build relationships with them. While there are many types […]
10 Aug 2020
10 Min Read
Google Ads
Google Shopping Pros and Cons
Google shopping is one of the most powerful traffic sources for eCommerce site owners. While there are a number of pros and cons to being listed on Google shopping, very few articles discuss the pros and cons of multiple listings.Below we discuss this in further detail to help you understand how to best use the […]
03 Aug 2020
10 Min Read
Google Ads
How to test demand for new products without investing a cent in inventory.
Overivew Ask anyone in the retail industry and they will tell you how risky and volatile it has always been. The scenario of having a warehouse full of stock, and no money in the till is hopefully one which can now be mitigated with the use of simple technologies. Below are some examples of how […]
28 Jul 2020
10 Min Read
Google Ads
What is CPM Advertising?
So, what is CPM Advertising? Three Benefits of using CPM Advertising Viewable impressions – Google recently made a change to their algorithm to ensure that 100% of their impressions for CPM ads are viewable. A few years ago, this was not the case. Many advertisers left Google, because of the fact that so many of their ads […]
27 Jul 2020
10 Min Read
Google Ads
Choosing Between Facebook Audience Network and Google Display Network
You want to expand the reach of your upcoming ad campaign, and are comparing the Facebook Audience Network vs Google’s Display Network. The key question here is, which is the best for you? In the past, many people used only Google Ads, because they had the Google Display Network, an extensive network of websites around […]
06 Jul 2020
10 Min Read
Google Ads
Pros and Cons of Landing Pages – When you should and should not!
Landing pages have been all the rage this year in digital marketing. They finally hit a tipping point where even the largest companies are using them to promote their business. What is a Landing Page? A landing page could by any page of your website but more often than not they are unique pages designed […]
29 Jun 2020
10 Min Read
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Google Ads
Complete Social Media Strategy Guide
Like most stories about social media management, it all started with a black cat. In this case, there were a lot of black cats. It turns out that 70% of cats waiting for adoption in New Zealand are black.The problem: It is hard to take good photos of black cats, because they are… “tricky to […]
18 Mar 2020
10 Min Read
Google Ads
Best Practices for Product Detail Pages
Overview Your product page’s design could make or break a sale. Every point from research to purchasing an item is essential in your customer’s journey. It’s typical for visitors to your site to spend time going through your page to see what they like. But the one place every customer is drawn to make a […]
05 Feb 2020
10 Min Read
Google Ads
UTM Tracking: Browser Extensions to the Rescue
Overview Being a marketer requires knowing how to measure your success. But do you have robust data to validate your marketing performance? You need to know which social media channels generated the most traffic. Which ad campaigns resulted in lead generation and better conversions? Most importantly, what website contents drive the most customer engagements? Measuring […]
05 Feb 2020
10 Min Read
Google Ads
Customer Service as a Sales Funnel
Overview If you’re like most businesses, then your sales almost exclusively define your success. Hence, the need to optimize your sales funnel. Albeit, successful selling isn’t the job of your sales reps only. Customer service is a sales channel too. US businesses lose about $62 billion every year to poor customer service. Also, 51 percent […]
05 Feb 2020
10 Min Read