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Google Ads
What Are Consumer Personas and How Can They Help Me?
A key part of any marketer’s job is to fully understand who their customers are in order to inform the decisions they make. With the rise in popularity of social media, it’s now becoming a lot easier for businesses to gather data on their customers. However, gathering the data is just one step in the […]
04 Feb 2020
10 Min Read
SEO
Ranking Factors 2020 – What is the Next Big Thing in SEO
It’s the dawn of a new year and the perfect time to take a look at what 2020 has in store in the world of search engine optimization (SEO). Since search engines became the primary means the average Internet user navigated the World Wide Web, SEO has remained at the center of web-related conversations. The […]
03 Feb 2020
10 Min Read
Google Ads
What is a SERP?
A SERP is a Search Engine Results Page—the page displayed by search engines like Google when a user inputs a search query. When a user searches for something, they’re presented with a SERP that contains a list of results ranked in order of relevance to their query. The goal of a SERP, from the search […]
03 Feb 2020
10 Min Read
Google Ads
The Fundamentals of Building an E-commerce Store
It’s no secret that the rise of online shopping in recent years has been meteoric. People spend more money online these days than ever before, which makes now the perfect time to build an e-commerce store. However, if you’re new to online sales, it can be hard to know where to begin. In this article, […]
03 Feb 2020
10 Min Read
Google Ads
SEM – How to Target Your Direct Competitors
An old proverb says, “All is fair in love and war” – and the same holds true in marketing. Online websites have to compete with their competitors for search traffic. It’s a dog eat dog world out there, and if you want to claim your share of the pie, you’ve got to be prepared to […]
03 Feb 2020
10 Min Read
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Google Ads
How To Write Content Google Will Love
“Don’t write for robots, write for people”—that’s a phrase you hear a lot in the content marketing world. But, in truth, it isn’t great advice. The truth is that if you want to rank, you have to write content that Google will love too. Of course, we should all be aiming to create truly valuable […]
03 Feb 2020
10 Min Read
Google Ads
How Do I Tell Google When I’ve Updated My Site?
Most websites don’t stay the same forever. If you’re running an SEO services in Melbourne, the chances are you’re going to be frequently creating new posts and pages, or updating old content. You want this content to be indexed and updated in the search engine result’s pages, right? So the question is: How do you […]
03 Feb 2020
10 Min Read
Google Ads
Harnessing the Power of Programmatic Advertising to Boost Conversions
The landscape of digital advertising is constantly evolving, with automations through features like dynamic keyword insertions becoming the norm. Programmatic advertising is no longer the future; it’s very much dominating a large chunk of today’s advertising spent. In 2019, US advertisers are on pace to spend approximately 60 billion on programmatic display, and this number […]
03 Feb 2020
10 Min Read
Google Ads
Understanding Google Ads Quality Scores and CTR
Pay-per-click is one of the best marketing techniques to get access to quick, targeted traffic. Google Ads (formerly known as Adwords) is among the most revered PPC platform, simply because it works. Google Economic Impact Report states that, on average, businesses make $2 in revenue for every $1 spent on Google Ads. Also, a survey […]
03 Feb 2020
10 Min Read
Google Ads
Top 6 Insights from Google Analytics Right Out of the Box
All businesses want an online presence, but just having a website is no longer enough. To grow your presence, you need a constant stream of traffic flowing to the site. To make this happen, you need the power of a digital analytics tool- these are tools specifically designed to give you a treasure trove of […]
03 Feb 2020
10 Min Read