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Google Ads
The Beginners Guide to Instagram Analytics
Humans are visual creatures for whom pictures speak louder than words. This is why Instagram is showered with a colossal quantity of engagement. Research shows that 1 billion people use Instagram every month, and 200 million Instagrammers visit a business related profile daily. What’s more? 62% Insta users state that seeing a product or brand […]
03 Feb 2020
10 Min Read
Google Ads
Remarketing Best Practices – How Remarketing and Cookie Pools Can Increase Sales through Multi-Level Messaging
Clients will abandon their purchase intent for diverse reasons. Remarketing is a great way to re-engage and recapture lucrative leads that would otherwise be lost for good.
03 Feb 2020
10 Min Read
Google Ads
Competitor Analysis Tools – What Tools to Use for Competitor Analysis
All successful advertisements (and business ideas as a whole) are a mashup of different people’s thoughts. Spying on your competitors is, therefore, necessary if you want to get some practical, tested tips on what to do and what not to do.
03 Feb 2020
10 Min Read
Google Ads
SEM 101 – Introduction to Google Adwords, How It Works and Why a Professional is Key to Profits
Overview Google Ads (previously known as Google Adwords until July 2018) helps businesses increase their website traffic via search ads and display ads video (YouTube). Advertisers pay Google each time a user clicks on an ad they’ve placed on any of Google’s three ad networks. By increasing website visitor traffic, businesses can grow their conversions […]
03 Feb 2020
10 Min Read
SEO
How to Improve Your Google Rankings for Keywords
With the demand for valuable content on the rise, search engine ranking algorithms constantly changing, and with the amount of competition getting fiercer by the day, it’s now become a challenge to get your web pages to rank well for a specific keyword. Here are some actionable tips you can use to get your keywords to climb up the search engine rankings for your target keyword.
03 Feb 2020
7 Min Read
SEO
What it Takes to Build Brand Credibility Online
There are several things you can do to present your brand as credible and trustworthy to your customers. If they trust you, then they will also be confident that you will provide them with an amazing product, service, and customer experience.
03 Feb 2020
10 Min Read
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Google Ads
Calculating CPC, CPL and CPA
Whether you are creating brand awareness, generating leads, or increasing sales, you can use paid online ads to achieve your marketing goals. Understanding these pricing models is critical to developing an effective marketing strategy and campaign budget.
03 Feb 2020
10 Min Read
Ecommerce
Magento SEO Fundamentals – How to Setup Your Magento Site for Best Practice SEO
While the principles of SEO in general are the same irrespective of the platform your website runs on, how you apply them will differ from platform to platform. We’ll first look at a number of practical SEO tips for your Magento site then delve into some of the best plugins for Magento SEO.
03 Feb 2020
10 Min Read
Google Ads
Keyword Research – Find Out What Drives Traffic
Keywords are the terms that your customers type into search engines like Google when they’re looking for something—and the foundation on which all search marketing campaigns are built. Whether you’re planning an SEM or SEO campaign, it all starts with identifying the keywords you’re going to target.
03 Feb 2020
10 Min Read
Google Ads
Google Analytics – What You Get Out Of the Box
Google Analytics is a free digital analytics tool that helps you to understand the way users find and interact with your website. In this article, we’re just going to focus on the important stuff and walk you through some of the most useful metrics that you get right out of the box, what they mean, and what they can tell us about our marketing efforts.
03 Feb 2020
10 Min Read